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These last hours there is a lot of interesting data on sales and market shares that it is time to analyze. We have, for example, the Kantar panel that gives Apple a 3-point rise in the Spanish market to be above 10%, but it is not a unique situation, rather, upcoming mobiles in Bangladesh, in general, in the last quarter Apple has gained share of global market at the expense of Windows Phone and Android as well .
In smartphone sales, we already have data from Gartner , which gives Apple victory in a quarter for the first time since 2011. In the last of 2014, Apple surpassed the Koreans in smartphone sales , with 74.8 million units of those from Cupertino by 73 million from Samsung. Miracle? Not much less.
It’s the quarter of new iPhones
Despite the fact that Apple has surpassed Samsung in the last quarter of 2014 , overall, Samsung continues to hold a comfortable lead. In 2014, Koreans placed more than 300 million advanced phones, with an annual share of 24.7%. Apple stayed at 191 million, with a 15% share.
For those from Cupertino, this quota is identical to that of 2013 . And why if they have sold many more terminals? Well, because global sales have been higher, reaching 1,200 million smartphones. The one who loses share considerably is Samsung, which drops 6 points.
For Apple to surpass Samsung in a quarter for the first time since 2011, it was very likely to happen in a last quarter because it is the strongest in Apple’s launch cycle .
In Time they have a graph that perfectly summarizes this situation and where we see the huge sales spikes after the new launches, while Samsung has a more constant growth.
The success of the iPhone 6/6Plus
In addition to the fact that it is Apple’s quarter in terms of smartphone sales, if we compare with the data from the previous quarter, there is a significant rise in Apple, which makes us think that the general feeling that the iPhone 6/6 Plus has been a success for Apple is corroborated with data.
At the end of 2013, Samsung had a 29.5% market share in sales, with 83 million smartphones on the market. That quarter, and with the iPhone 5s in full sales season, Apple stayed at 50 million terminals and a share of 17.8%.
If we now look at the Gartner data for Q414, Samsung drops 10 million in the number of smartphones sold and remains at 19.9%, while Apple sold almost 25 million more terminals, Samsung Galaxy A74 5G price in Bangladesh, reaching 20.4% of the market share. .
Being in the same period of launching new iPhones, the iPhone 6 and iPhone 6 Plus surpassed the iPhone 5s by a very relevant amount. Here the increase in the screen has undoubtedly had to do, which has encouraged previous owners of Apple terminals to renew their model, and has attracted Android users who prioritized the screen size above all in their new terminal.
no stronger rival
If there is one sure thing that Samsung is happy about in this past MWC 2015, it is the good reception that the Galaxy S6 and S6 Edge have had . The reactions are far from those received last year with the Galaxy S5, and that also explains why Apple has surpassed Samsung.
Nor can we stop looking at the photo in the smartphone market this year : more rivals for Samsung in the high-end range with which to share its share (not Apple, at least for the most part) and a full-fledged resurrection of the range medium and input that is doing damage to brands that have focused in recent years almost exclusively on the most cutting-edge models.
The good news for Samsung is that it returns with the Galaxy S6 as a strong and classic rival to the iPhone , which promises strong emotions for 2015.
The tranquillity of having an excellent time
About all these data and characteristics we cannot ignore a reality: Apple is going through a sweet moment , cared for by its user base, which is growing, but also by the market .
The latest results corroborate it, and precisely a large part of that stock market value and profit is from the iPhone sales figure, which is not only large, but has raised the average sale price by $50 .
That, with tens of millions
of units a year, gives Apple peace of mind and a more serene and pressure-free decision-making process than other manufacturers in the market.
The new iPhone X caused a stir during its presentation on September 12. Perhaps the biggest topic of conversation was its price of almost 1,000 dollars (23,500 pesos in Mexico, in its most austere version).
The reason for such a high label is not, although many want to believe it, because Apple seeks to get as much money as possible from its users. Actually, it has to do with the OLED display, which Apple buys from… Samsung , its biggest global competitor in the smartphone market .
According to a report by KGI Securities, a specialist in the South Korean firm, Samsung is Apple ‘s only supplier of OLED screens and charges more than $120 for each one. These offer greater brightness, color sharpness and energy efficiency.
Apple already used OLED in its Apple Watch , but the inclusion in its smartphones (which previously had an LCD screen that cost half), skyrocketed the prices of the devices, according to specialists.
“They urgently have to look for a second source” of OLED screens, the report says. The company led by Tim Cook appears to be doing just that.
Although Samsung has an exclusive with Apple to purchase OLED displays in 2017, the Cupertino-based firm has begun construction of a new OLED research and development factory in Taiwan and will form an alliance with LG by 2018 (according to reports, more than of 1,000 million dollars for an exclusive space for product development for Apple).
The equipment presented this Tuesday (iPhone 8, 8 plus and X) use OLED screens and according to analysts consulted by Expansión, the following launches could no longer return to the LCD screen, so the company that Steve Jobs founded must ensure new sources to lower costs.
