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An original animated video’s impact on marketing and user experience is favorable. Check out these five reasons to think about producing a video for your app or business.
A business considers the resources required to carry out its marketing plan when developing it. Owners of goods and services also take care of visual content, such as pictures, animations, and videos. Although it is commonly established that viewers than text-based information more effectively retain visual information, only some businesses are ready to deal with video design.
We’ll explain why you need an animated video for a successful product or service presentation. Let’s see how animation video services like Glowza Digital create videos for different brands.
Simple And Entertaining Storytelling
The use of stories to convey information is still widespread today. Any message you wish to convey, be it informational, educational, or introducing, can be turned into a tale. People not only enjoy hearing engaging stories, but they also frequently recall them. Make your animated videos memorable by utilizing the power of storytelling.
Animated movies are already prevalent among businesses that offer software and technical solutions. These businesses know that any subject involving a lot of technology or statistics can be illustrated in a way that is interesting and simple to comprehend. Any graphs and charts will be more well-received if they are animated and have voice-overs.
Instead of struggling to explain your product or service in words, consider turning any complex or esoteric concepts into an engaging film with a compelling story that will help you effortlessly capture the attention of your target audience. If you cannot create one, hire a professional video animation agency like Glowza Digital.
Here is an illustration of an animated film our designers produced to explain the essay about gamification in UX/UX design. Gamification approaches may inspire consumers and enhance the user experience, as this video illustrates in an approachable and entertaining manner.
Engage And Persuade Your Viewers
Animated videos engage viewers and increase conversions, grabbing their attention and delivering a story. Have you ever noticed how call-to-actions inserted into animated videos don’t appear pushy and annoying? People don’t perceive these CTAs as attempts to sell them stuff because they are integrated into the narrative.
Use animated films as a discrete approach to convey your sales message without being aggressive and as another lead development strategy.
Including a sales message in the setting is demonstrated well in an animated promo video we created for Binned, a trash bin cleaning service. Binned requested that we create a short animated movie that would give an impression of their service.
Including a sales message in the setting is demonstrated well in an animated promo video we created for Binned, a trash bin cleaning service. Binned requested that we create a short animated movie that would give an impression of their service. With the addition of a sales message outlining the monthly cost, we provided a narrative outlining the cleaning procedure, complemented by original images. So, while it is an entertaining cartoon, it is also a top-notch offer that will result in a conversion.
Don’t Overpay For Video Production
Budgets may frequently make or break a piece of advertising content. If you choose to do a live-action video, you should be prepared to pay for production, casting, sets, equipment, props, and video editing. You pay for the time of an illustrator and motion designer who can bring any of your bold ideas to life, as opposed to outsourcing animated video creation to a design studio. More significantly, you can quickly adjust your video during and after production.
An excellent example of the affordability of animated videos is the Year in Review video we produced for Opera.
Be As Creative As You Like
Motion design offers complete creative flexibility and offers countless opportunities. Designers may turn any of your stories into stunning and compelling videos using contemporary cutting-edge techniques.
You have the creative flexibility to make illogical scenes and give your brand’s mascot life with animated videos. You might produce some animated videos to demonstrate your business’s development, new capabilities, and most recent updates.
Our work for OffCents, a business that monitors your transportation-related carbon emissions, is another imaginative combination of unique artwork and animated video design. By supporting various carbon-reduction initiatives, users of the OffCents app may contribute to the effort to combat global warming and environmental damage.
Make Your Marketing Staff Content
Animated videos contribute significantly to the marketing plan and are exciting and sales-oriented.
Fun and unique animated videos are easily shared on social media, which increases their likelihood of becoming viral. You can anticipate search engines favoring your page if your video is embedded on your website and posted to YouTube. Additionally, animated movies can be used in presentations, blog posts, paid advertising initiatives, and email newsletters.
Conclusion
An effective marketing tactic that can be applied to any platform is animated video. Be sure to value this kind of material, and be sure you understand the advantages animated video may offer your company.
