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There are many search engines on the internet today that can be used to find thousands of answers. The sheer volume of information available is overwhelming. Search engines like Google, Yahoo, Bing, Baidu, etc. Each one has its capabilities and Crawling and Indexing characteristics.
However, Google is the most used and popular search engine. Currently, there are many search engines available all around the globe.
Now that you know its importance, how does a search engine answer users’ questions? Google searches for what you need with speed and precision.
We will explain in detail how Google Search Engine works to help you understand it. Do you know what is a good conversion rate for landing pages?
How do search engines work?
It all begins when we type a phrase or word into a search engine. After searching, Google displays millions of pages that may or may contain the information we need.
Google’s main goal is to provide the user with the information they require. It selects the results it will show first and then orders them according to their priority.
Google’s search engine operation can be broken down into three phases: crawling, indexing, and return of search results.
Google crawl
The search engine tracks the millions of pages on the internet. New pages are created constantly, and those that exist are updated.
Google needs to first determine which pages are on a website.
But how does it do that?
Google starts the crawl from a list of web addresses it has gathered from past crawls and Sitemaps files created by website owners. Sitemaps are XML files that contain a list of all URLs we want Google to index.
This list tells Google about any updates to your website, the pages you want it to index, and the frequency of your website’s updates.
All crawling processes have a finite. This is also known as the Crawl budget. It means that the bots will need to walk through your website several times to crawl it.
Google can optimize this crawl time by adjusting the crawl time according to authority, accessibility, speed, and quality.
Tracking issues
Google spiders may not be able to crawl a web page in certain cases. These problems could be caused by the following:
- Sitemaps should not contain URLs
- Robots.txt blocking your access
- Too many levels on a web page.
- Links to non-HTML sites
- Java Script abuse in your code
- Do not link (There are orphan URLs).
- Charges too fast
Google Indexing
Once the crawlers have received all information from web pages, the next step will be to sort and process that data. Google indexing consists of content classification based upon the information that it contains to add it to the large Google databank.
This is so that Google can only go to the index that contains the information the user is searching for after a search.
How to get Google to index you?
- You can configure the Google search console for your website.
- Make a sitemap.
- Make the robot’s text files.
- Keyword research.
- Add quality content often.
- Establish a strong internal link to exterminate.
Return to search results
After the indexing and crawling phases, it is time for the user to make a query in the search engines. How does the search engine choose the most relevant content?
The Google algorithm determines what the user is searching for and the best answer. It determines the order you see the list of pages based on your search intent and SEO techniques used in web pages.
Classification of URLs based on their crawl ability and indexing
Both indexing and crawling are frequently confused. This is because indexing is the classification of the content in the Google index.
However, if a URL is not crawlable, it can’t be indexed. This can lead to confusion. Check other digital marketing articles here for more tips.
Why is Google important to index your website?
We have already said that not being indexed is not appearing in search results. Therefore, you are not visible to Google and users. If a website page is not indexed, it means that you don’t exist.
It is important to ensure that the content is not only well-indexed but also has excellent SEO positioning. There is a direct relationship between an increase in web traffic and an improvement in organic positioning.
Do you have any indexing-related issues on your website? Get in touch with us at Digital Specialist today.
