Recently both blogs and bloggers are gaining more and more popularity. We can set up such a website regardless of our interests, abilities, or the size of the audience. A blog can only be used as a hobby, but it is also a great tool to promote a brand or the entire company.
What is guest posting?
Guest Post, literally translated from English, means Guest Post. With this we can refer to posting our article on someone else’s blog, but also posting someone else’s post on our own blog.
Benefits Guest Posting On Someone
As I have already mentioned, Guest Posting can refer to a situation in which we create a valuable blog entry, but a blog that does not belong to us, but to another person or company.
The first and most important advantage of this type of practice from an SEO perspective is getting a link. In order for guest posting to be profitable for us, this link must be valuable. Depending on the arrangements made with the website owner, such a link may be in the footer (as the author’s signature) as well as in the content (for example, as a reference to another article we have published on our own Blog).
Another benefit of writing guest posts is the ability to reach a larger audience. It is important to highlight that, in addition to branding, that is, creating brand awareness, publishing on new pages will allow us to reach new recipients who may be interested in our products or services. If your articles are written reliably, you can earn us the status of industry experts.
Disadvantages of Guest Posting on Someone
However, Guest Posting also has its drawbacks. One of them is the fact that we spend our time and effort to publish a post on someone else’s website. We create valuable content for it, rather than for our own website. You also have no influence on how your article will ultimately look, and you do not receive notifications or have direct access to comments.
When is it worth writing guest posts for someone’s blog?
Do you wonder in which situations it is worth using Guest Posting? The first reason for you may be to gain a position of authority in a certain field. It would be difficult for us to achieve this by only posting on our own website. Guest Posting will also be perfect when you want to “appear” on a valuable and frequently visited website.
Where to share posts and how to choose pages?
You now know why and when to create guest posts. However, how do you decide where to publish your valuable article? It is worth adhering to the following rules.
First, choose websites that are related to your industry or reach a similar audience. However, it’s a good idea to avoid blogs from direct competitors. Secondly, we check the parameters of the websites that interest us, using the appropriate tools. The most important indicators in this case are Domain Rating (DR) and URL Rating (UR). It is worth using Ahrefs to verify them.
What to remember when preparing a guest post?
When creating a guest post for a selected Page, it’s worth making sure the post is reliably written and contains only valuable content. The text should not be imitative or duplicated on many different pages. Over-cluttering content with links is also frowned upon, as it can discourage recipients and negatively affect page authority.
It’s also worth considering whether you plan to brand your proprietary items with a specially created person, or perhaps the entire company, for example by selecting several experts who will sign their real name and position.
How do I correctly chain a link?
You have created valuable text and selected the blog you want to post on (with the consent of the website owner ). The next step is to properly bookmark our link.
The first and most important rule is that the added link must be a “dofollow” link. These links tell Google bots to “follow” each other. As a result, the robots visit the linked page. It is important to note that the following links also convey the power of the website they came from to the linked page. Therefore, it is worth establishing this topic with the owner of the website, at the beginning of the conversations.
It is good to link to the optimized anchor, that is, the visible part of the link with the keyword. Here, it is very important to choose the right keyphrase and a landing page that matches it.
How Does Guest Posting Affect SEO?
Simply put, Google search engine visibility is influenced by at least several dozen different elements. One of them is all the content we provide on our website. By crawling the content, Google bots can learn about the topic of our website and then match its subpages to queries entered by search engine users.
Another very important factor is of course the links that lead directly to your website. Guest posting is one of the most popular and easiest methods of getting links right now. Guest posting directly influences these two factors, making it useful when doing SEO activities.
Benefits of placing guest posts on your website
The first of the many benefits of using Guest Posting on your own website is getting valuable content. Especially if you manage to persuade a person who is considered an authority in the industry to write such a text. What’s more, the person with whom we share the post will probably promote it on their website, thus promoting our blog, which will increase our reach.
Guest posting is also perfect for situations where you don’t have the time or skills to create valuable content yourself.
Disadvantages of placing guest posts on your website
The downside of the guest posting process (when we use it on our website) is that the articles we post are not our own. You classify another person as an expert and also encourage your audience to visit that person’s website. These websites are usually related to our industry, so it can cause you to create competition for yourself by accident.
When to use Guest Posting at home and how to choose the authors?
Guest posting is worth using on your blog if you want to easily expand the number of articles on your blog. This type of content is extremely important because it increases the number of phrases for which our website is displayed in the search engine. If you manage to convince a popular and well-known person in the industry to write a guest post for you, you will get a “free” promotion of your blog and therefore products and services. So this is the main criteria that you should take into account when choosing the people you want to propose to write an article for us.
How does publishing guest posts affect SEO?
Posting guest articles on our blog helps you increase the amount of content on your blog. This is not only important in terms of adding valuable articles for our readers. The more content the website contains, the more keywords our website will display.
What in excess is not healthy
There is a “but”. Guest posting seems like a great method to have a lot of content without a lot of effort. Unfortunately, that’s not how it works. Google doesn’t like pages whose content simply links to other pages. It even happens that such sites are punished with a manual filter. To avoid this, make sure your guest posts are a small part of your content on the page. Another solution is to mark links with the “nofollow” or “sponsored” attribute.
Guest posting on other sites is a great way to increase your presence and promote our site to new audiences. It is a very small but important part of off-site SEO as it allows you to gain valuable backlinks that not only confirm your authority but also increase website traffic.
On the other hand, placing guest posts on a website that belongs to us are important SEO activities on the site, thanks to which we increase the amount of valuable content and keywords. Guest posting is also a great opportunity to network in the industry.