Trademark registrations are integral to business, but they are not cheap. What goes into trademarking a brand? The process is long and laborious. Patents and trademarks go hand in hand.
Trademarks are integral to business, but they are not cheap.
Trademarks are important to business because they help protect companies from competitors. Without trademarks, a company would have no way of proving that it owns the rights to a particular brand or logo. Trademark maintenance is an essential part of running a successful business, but it’s also an expensive one. If you’re thinking about buying or selling a trademark, then you need to be aware of the costs involved with this process before you start shopping around.
What goes into trademarking a brand?
Trademarking is a long process. It can take up to six months to complete, and it’s not cheap. Trademarking isn’t just about a logo or a name, either; it also has to do with taglines and slogans. So, when you’re looking into trademarking your brand, consider the following:
- What does my brand stand for? What makes me different from other companies in my industry? What do I want people to think of when they hear my name or see my logo?
- How will this company’s identity translate into legal terms? Do I need help writing a tagline that’s both creative and legally sound (e.g., “The best business consulting firm in Los Angeles”)? Do I need help developing a slogan that highlights exactly what sets me apart from other businesses (e.g., “We always deliver on time”).
The process is long and laborious.
Trademark registrations can take a year or more to process, which means that it’s expensive for a business because they have to pay for legal protection during that time. Trademarks are also expensive because they give the holder exclusive rights over their brand name, logo, or tagline. This protection is very important in the world of business and commerce.
Patents and trademarks go hand in hand with each other; if you apply for one, you may as well get both. They work together as a form of legal protection for your invention or idea so that no one else can use it without your permission. While patents are focused on inventions/designs/inventions behind products such as machines or software codes (and whatnot), trademarks cover logos, slogans and names used on products—these protections make sure businesses don’t compete with each other unfairly by copying someone else’s idea without permission
Patents and trademarks go hand in hand.
If you’re not familiar with patents, they are granted by the United States Patent and Trademark Office (USPTO) and allow the owner to prevent others from using their invention for a set period of time. The term “patent” comes from the Latin word for “open up” or “reveal,” since it allows an inventor to show off his or her new idea to the world.
Patents are usually used for inventions that have been developed in a lab setting, such as technological devices or chemical processes. While patents have similar characteristics as trademarks—they protect an intellectual property from being misused by another party—they also differ in many ways:
- Trademarks are registered with the USPTO; patents are issued by them on request.* Trademarks are limited to specific industries; patents cover any industry.* A trademark can be registered without disclosing details about its contents; however, a patent must be submitted before it is granted.* A trademark can last indefinitely if renewed each year; a patent may expire after 20 years
You don’t have to be a lawyer to understand the cost of patenting or trademarking your brand.
The cost of trademarking your brand depends on a number of factors, including its length and the number of goods and services you want to cover. A US trademark application filed with the USPTO costs $325 ($225 if you file for trademark online), while provisional applications cost $225. As with most things in life, there are special circumstances that can increase the price. For example, if your US trademark application has multiple classes or involves multiple countries, it will cost more than one class or country alone.
The process itself is long and complicated—which also adds to its cost—but don’t worry: you don’t need a lawyer for every step along the way! In fact, as long as we have all necessary information (which we’ll explain below), our online trademark filing service can help walk you through each part of registering trademarks from start to finish so that what should be an exciting venture turns into something more manageable.
Trademarking your brand is important for protecting your intellectual property and ensuring that your business stays legitimate. The cost of trademarking, however, can be overwhelming. It’s best to start with research before you begin the process so that you have a better idea of what you will need in order to file for trademark protection.